A mobile app that helps Canadian immigrants secure meaningful employment
Although the Canadian government is increasingly accepting highly skilled immigrants, many skilled newcomers are underemployed, which reduces their ability to contribute to Canada economically and socially.
Therefore, I designed ImmiGreet, a mobile app that helps immigrants get jobs commensurate with their skills and experience by providing clear instructions and guidelines for accrediting their foreign credentials.
For this project, I worked on the entire end-to-end design process from research to the high-fidelity interactive prototype.
Tested the feature
Task success rate
By providing new immigrants to Canada the right information to get their skills appropriately and expediently recognized, ImmiGreet helps immigrants find a job that achieve their full potential, while also helps the Canadian labour market to be transformed into one that better recognizes, utilizes and rewards the skills, experience and contributions of Canadian immigrants.
Only 38% of university-educated immigrants aged 25 to 54 work at a job that fits their education level.
New immigrants earn around 10% less on average than Canadian-born peers.
Failing to address the earnings gap may be costing Canada $50 billion a year in GDP.
Simply upload your resume, ImmiGreet will use machine learning to suggest a variety of positions available to you based on your skills, experience, and qualifications.
ImmiGreet automatically detects whether your foreign credentials are accepted in Canada and provides you with up-to-date accurate information about getting them accredited.
ImmiGreet matches your foreign educational background and work experience to equivalent Canadian positions that you can directly apply to.
I used the Design Thinking approach for solving this problem.
To have a holistic understanding of the problem space and learn more about my users’ common behaviours, motivations and frustrations, I conducted 30-minute interviews with a few immigrants to Canada between the ages of 25 to 54 who have experience working in Canada to discuss in-depth their employment in Canada.
After conducting user research, it is clear to me that new immigrants want access to accurate information regarding all the factors associated with success in employment for commensurate employment. Rather than thinking about how I could leverage their competencies, I shifted my focus to how I could provide better job market information for them. I then revised my “How Might We” statement to best describes the problem at hand:
How might we better prepare new immigrants by providing better job market information, so that they can successfully find jobs that fully leverage their skills?
I then crafted a persona that represents my target users and an experience map that outlines how the users currently may deal with the difficulties through job searching in Canada. This helped me build empathy with my target users and to stay user-centred while identifying opportunities where I could intervene with my digital solution.
At this point, the functionality of my digital solution began to become more concrete. The objective for this phase was to engage in a quick and iterative design process to improve the flows and overall functionality of the product before moving into the high-fidelity UI design.
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